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Desiigner initially gained major recognition for his hit single “Panda”, which became popular in its own right after it was sampled in Kanye West’s song “Pt. 2” on The Life of Pablo, which went on to inspire freestyles from many artists. On February 11, 2016, Kanye West announced Desiigner’s signing to the GOOD Music imprint, under the support of Def Jam Recordings. Desiigner’s rapping voice has been compared to Future’s rapping voice.
The music video, which casts director and longtime Chainsmokers friend and collaborator Rory Kramer in a lead acting role, portrays a decaying relationship and the pain that lingers on when it’s over. Handwritten lyrics hover over the couple’s chaotic and beautiful moments, creating an intimate story as a fitting backdrop to the single. Kramer previously directed the video for “Roses” and has worked with artists such as Justin Bieber, Avicii and Martin Garrix.